All Courses

Gain the skills you need to lead effectively​

FOCUS programs are fast-paced and direct to the point with a case-based learning approach. Each program consists of weekly live lectures, case studies, discussion assignments on the community as well as insight stories and articles.


Academy Development

Sporting Strategy and Recruitment Models

Football Business Cores

Learn with a network of like-minded people from clubs/associations like:

Why FOCUS is good for you

FOCUS has been revealed to make the next-level knowledge applied by the brightest minds in sports more accessible and affordable to everyone.


Equip yourself with knowledge and confidence to make better decisions.


Surround yourself with professionals who share mutual objectives and professions.


Learn from top professionals who lead in elite professional football.


Learn every element of your profession that makes you a coach -not a boss.


Fully immersive video lessons and lectures supported.


An extensive learning library includes articles, podcasts, analysis, and more.


We're here to make next-level knowledge to make more affordable and accessible.


Next level knowledge should not be something luxury for dedicated and motivated people.

FOCUS is easy to get set up and the offerings touch on a vast array of soft skill focus areas, which not only build role-related talents but also enable team members to grow their whole selves beyond work.

Request a demo

Get in touch.

Learn how FOCUS can help you up-level. Tell us about yourself and one of our experts will get right back to you.

    Our new lecturer is Rodrigo Picchioni who is the Head of Analytics at Atletico Mineiro. We trust for many reasons that Rodrigo will give a proper lecture into how the department of data/analytics needs to be structured and make an impact for the club on and off the pitch.

    Rodrigo Picchioni headed a newly created analytics department at Atletico from 2021 on, they demonstrated their commitment to becoming a standard bearer in the region in the intelligent use of data to make better decisions. Prior to Atletico, Rodrigo worked as Director of Football Assistant at Red Bull Bragantino and in coaching roles in different countries.

    Aloys is the technical director of elite youth teams of the Netherlands FA as the key part of the football development department. He shapes the certification of the youth training programs, and he contributes to the guidance and assessment of the KNVB coaches. Aloys gives lectures in KNVB’s academy directors educational programs.

    Gianpaolo is one of top level legal experts in the intl sports business. He has vast experience in advising all range of sports stakeholders. He lectures in FIFA Diploma in Football Law, in UEFA Football Law Program and in Sports Management at the Uni. of St.Gallen. Previously, he headed the Players’ Status Department of FIFA.

    Mads is a writer and a football consultant, with experience as a coach and sporting director, and recently worked for Al-Jazira, the UAE champion as well as at clubs such as Brondby, at Guangzhou FC as head of recruitment, Shanghai SIPG as technical director. Mads recently published the book ‘How hard can it be?’.