The value of building a team and how to maximize its impact


About The Event

Sporting results define/affect the well-being of a football club. There are very good examples of successfully structured scouting organizations in major leagues or well-developed countries. But many football clubs across the world don’t have even scouts on their team, thus they are mostly dependent on third parties. This avoids building a successful and sustainable club organization. And to build this organization is not directly related to the budget but to the vision and know-how.

In the first live lecture of the Sporting Directors Course, Anna Edwards and Dave Slemen will teach you the value of building a scouting team and how to maximize its impact within a high-performance team environment at a football club.

The lecture will be split into three parts:

  • Why organizations need teams,
  • The environment a good team creates,
  • Building the right scouting team for you.

Meet your lecturers

Anna Edwards leads EPP’s C-suite and board-level searches, whilst also heading up their coaching and mentoring services. She placed senior leaders, globally, at Amazon, LEGO, Bacardi, and IKEA among others.

Anna is a Technical Expert for FIFA, a permanent tutor on the English FA’s Technical Director Course, and a guest lecturer for the LMA’s Diploma in Football. She coaches individuals on creating their narrative and consults for clients across football and wider sport on organizational and team design.

Anna has an MA in Modern History from the University of Oxford and a Masters in Coaching and Mentoring from Oxford Brookes Business School.

Dave Slemen founded EPP in 2013 after a successful rugby career, and both runs EPP’s senior-level searches within elite sports and heads up the advisory practice.

Dave regularly speaks at industry events and has been a guest tutor for The FA, Loughborough University and Salford University’s MSc in Sporting Directorship.

Dave completed his Executive MBA from the University of Bath Business School in 2021. He earned his BSc in Sports Science and Physiology from Leeds University.

Learn more about Foundations of Sporting Directors Course

Our Speakers

Anna Edwards
Managing Partner, Elite Performance Partners
Dave Slemen
Founding Partner, Elite Performance Partners

Our new lecturer is Rodrigo Picchioni who is the Head of Analytics at Atletico Mineiro. We trust for many reasons that Rodrigo will give a proper lecture into how the department of data/analytics needs to be structured and make an impact for the club on and off the pitch.

Rodrigo Picchioni headed a newly created analytics department at Atletico from 2021 on, they demonstrated their commitment to becoming a standard bearer in the region in the intelligent use of data to make better decisions. Prior to Atletico, Rodrigo worked as Director of Football Assistant at Red Bull Bragantino and in coaching roles in different countries.

Aloys is the technical director of elite youth teams of the Netherlands FA as the key part of the football development department. He shapes the certification of the youth training programs, and he contributes to the guidance and assessment of the KNVB coaches. Aloys gives lectures in KNVB’s academy directors educational programs.

Gianpaolo is one of top level legal experts in the intl sports business. He has vast experience in advising all range of sports stakeholders. He lectures in FIFA Diploma in Football Law, in UEFA Football Law Program and in Sports Management at the Uni. of St.Gallen. Previously, he headed the Players’ Status Department of FIFA.

Mads is a writer and a football consultant, with experience as a coach and sporting director, and recently worked for Al-Jazira, the UAE champion as well as at clubs such as Brondby, at Guangzhou FC as head of recruitment, Shanghai SIPG as technical director. Mads recently published the book ‘How hard can it be?’.