Professional Certification Program for Football Agents
Professional Certification Program for Football Agents
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Professional Certification Program
Football Agents
Learn in-depth about new FIFA regulations & legal subjects, and new ways to increase the potential of your players’ commercial & sporting assets.
Master the strategies you need to advance
This 360-degree program will give a completely fresh vision for understanding the technical dimensions of client representatives in today's modern football.
What you'll learn
Gain a fresh vision to increase the potential of your players’ commercial & sporting assets that will eventually create an impact on and off the pitch.
Principles of client representation
Understanding the needs of your clients
FIFA Regulations & FIFA Agents Regulations
The transfer agreement: rules and regulations
Management of young players and their families
Business of women’s football
International transfers (including minors)
Crafting a career pathway for your clients
Negotiating with stakeholders of a transfer
Understanding the essentials of endoresment
Brand management of your client
Legal Perspectives: IP and Licensing Agreements
Essentials of taxation
Financial Planning & Asset Management
A high impact program that fits your busy schedule
| Dates | TBD |
| Duration | 10 Weeks |
| Content | 22x Live Lectures, case studies and articles |
| Format | %100 Online |
Learn with a network of like-minded people from clubs/associations like:
Start making progress.
10-week fast-paced program.
22x Live Lectures from top professionals.
Q&A Sessions with the lecturers.
Webinars with industry leaders.
Case studies or articles relevant to modules.
Build a global network.
Curated insight stories for each lecture.
Learn anytime, anywhere, 100% online.
The certificate is included.
This course is for..
Regardless of your level or title in your career, this program will equip you with the skillset that today's modern sports agents have which will enable you to maximize your productivity thus your clients' potential.
Stay inspired with an expansive library of learning content
As a member, you get access to numerous learning content focused on the biggest trends and challenges in today’s sports world both on and off the pitch.
Browse learning plan
Master the legal aspects of your expertise, and increase the value of commercial and sporting assets of your clients.
Meet your lecturers
Top professionals and industry leaders will help you to gain a fresh vision for understanding the technical areas of sporting directorship excellently.
Be part of a community of collaborators
You’ll join a cohort of ambitious, generous professionals who will help you grow.
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See what our members are saying
Ross Dunbar
Deputy CEO · Shelbourne Football Club
The modern sporting director has to spin so many plates these days. From recruitment to scouting, to the academy to sports science.
The Foundations of Sporting Directors Course offers an overview of all these specialised subject areas, with a combination of contemporary case studies and experts in the field.
A worthwhile investment in your career journey.
A worthwhile investment in your career journey.
Richard Gunney
Former Assistant Coach · San Diego Wave FC
The Foundation of Sporting Directors Course was a very enjoyable learning experience.
The course offers a good blend of live lectures combined with recorded content from experienced operators in the field. You are provided with good supporting materials and short weekly assignments that allow you to share thoughts with others on the course. The course provides flexibility around ongoing commitments and provides the opportunity to network with other professionals in the field from around the world.
If you are interested in gaining some valuable theory and practical insights regarding the work of a Sporting Director I would highly recommend this course.
If you are interested in gaining some valuable theory and practical insights regarding the work of a Sporting Director I would highly recommend this course.
Terry Burton
Former Director of Football · WBA
I had been looking around on different website to take a Sporting Directors course and a friend recommended the Focus Foundation of Sporting Directors course to me.
I am so pleased that they did as this 4 week's course has supplied a wealth of information on building a strategy that covers Senior and Academy recruitment processes in depth with expert presentations from some top people who have worked in the industry for many years. The course supplied so much information with well-structured lessons with many relevant case studies. The assignments are thought-provoking and make you look at your own beliefs in how a successful football club should be run with feedback from your fellow cohort of students.
In all an excellent well administrated informative introduction to becoming a Sports director in football.
I am so pleased that they did as this 4 week's course has supplied a wealth of information on building a strategy that covers Senior and Academy recruitment processes in depth with expert presentations from some top people who have worked in the industry for many years. The course supplied so much information with well-structured lessons with many relevant case studies. The assignments are thought-provoking and make you look at your own beliefs in how a successful football club should be run with feedback from your fellow cohort of students.
In all an excellent well administrated informative introduction to becoming a Sports director in football.
Ellis Plummer
Scout at Manchester City
Super introduction to a career in the Sporting Director field. Something which isn't overly available at the moment, especially with this quality of experienced professionals.
Darian Wilker
Former Head of Performance Analysis, Orlando Pirates FC
Ingo Winter really does well to provide short intense lessons to further your knowledge and take key learnings for the future. The live lectures are of a high standard where you interact with professionals. The course content from Case Study and Articles were at a very high level, always complementary to each other, this paired with the assignments creates a great platform for sharing and learning from each individual in the group cohort.
I would definitely recommend the Foundations of Sporting Directors Course as the networking and key learning opportunities are very valuable for all those looking to expand in this area now or in the future.
Nicholas Evans
Executive Director Growth & Strategy
The Foundations of Sporting Directors Course I found to be incredibly engaging and informative. The course was able to allow peer engagement to exist that was stimulating and thought provoking on a number of subjects within Club Strategic Operations. The quality of guest speakers who were experts in their respective fields added to the value of the learning journey as they shared real life experiences and provided insight into how their context was managed/operated. This course provides the opportunity to question previously held individual assumptions on strategic operating inside professional football, provide thought-provoking interaction and dialogue amongst internal and external peers, and puts focus on individual learning commitment.
Paul Mitchell
Managing Director, Siyavuma Sports Group
I really enjoyed participating in the Foundation of Sporting Directors Course. I met some great colleagues from around the world, from different parts of the industry, the group weekly chats we had were always interesting and informative.
The lessons from Ingo Winther, were very informative, along with the various lecturers that we had from different areas of football. The course was delivered in a very laid-back manner, it’s lots of fun and very easy to fit around your daily work life, which was a bonus for me.
I would highly recommend the course to anyone who is considering taking part and I myself look forward to participating in the next course with Focus Education.
Matthew John
UEFA A License Coach
I can’t speak highly enough of the team at Focus sports education and am so pleased I decided to study with them to acquire more knowledge on the business side of the football industry and the important role of a sporting director through their program. The material presented in the course is very professionally delivered, relevant, fresh and easy to comprehend. During the web conferences I thought the speakers gave amazing insight and was very open to share their experiences and vast knowledge of the inner workings of the industry worldwide. The course was incredibly informative and helpful and I enjoyed studying with people from all over the world. I would highly recommend their course to anyone who is looking to break into the sports industry or is currently working in football or aspiring to get a career in football. The courses offer so many takeaways and lessons that will be used in the future, I can’t thank you enough for a very rewarding learning experience.
Wilbur Lasrado
Football Strategist and Consultant
This helped me learn much more, especially about sticking to a problem and finding ways to resolve it. As a result, I have been able to explore new philosophies across different perspectives on recruitment and beyond. The course had excellent content strengthened by assignments that have added a new dimension to my thinking as a future sporting director.
Davide Igono
I was pleasantly surprised by the Sporting Director Course. The video lectures with Ingo were concise and very informative. I also liked all the live lectures. It is very valuable to get insight from those throughout the industry. I especially liked the live lecture with Ahmet Schaefer and Ingo Winter. I enjoyed the discussion with others in the group and I connected with some of the outside of the course.
Master the legal aspects of your expertise, and
increase the value of commercial & sporting assets of your clients.
Frequently Asked Questions
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