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FOUNDATIONS OF SPORTING DIRECTORS COURSE

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Watch some of our classes taught by Ingo Winter.
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02:22

Meet Your Instructor – Ingo Winter

How do you find the right people? How do you launch a scouting process for the scouting department? Of course, there are different philosophies here. Big clubs that have a lot of money at their disposal can also let off steam in this field and “buy” established and experienced scouts

09:16

1. Formation of Well Working Group of Scouts

How do you find the right people? How do you launch a scouting process for the scouting department? Of course, there are different philosophies here. Big clubs that have a lot of money at their disposal can also let off steam in this field and “buy” established and experienced scouts

05:58

2. Daily Work in the Scouting Department

What does the day-to-day cooperation look like? How can you take a group of employees who probably didn’t even know each other before and form a harmonious group?

05:59

3. Scouting Reporting

Reporting is essential for a functioning and professionally working scouting department. All decision makers should be more or less on the same level during the scouting process. To achieve this goal, several tools are needed.

05:52

4. Youth Scouting

Scouting for young talent is becoming increasingly important. In recent years, more and more clubs have been expanding this department and attaching more and more importance to it. It doesn’t matter whether you look at the top European clubs or at smaller clubs.

05:10

5. Scouting History

The processes of scouting and scouting itself have picked up speed extremely in recent years. It is only in the last 20 or 25 years that scouting has really become a topic that partly determines and dominates the processes within the athletic department.

05:29

6. Team Planning and Recruitment Strategy

Team planning and recruitment strategy is pretty much the most important topic within the sporting management – if not within the entire club. Because in the end, the entire well-being of the club depends on the quality of the professional team.

05:17

7. Building a Successful Squad

A precise player profile must suit each position’s needs. What qualities does a player need to possess in order to fit into the team and be able to implement the coach’s system on the pitch? Only then next step of squad planning can begin.

05:17

8. Timeline of Squad Planning

When exactly can you start transfer negotiations? How much of a head start do you have over the competition? As we said in one of the earlier lessons: It is not the big that eats the small, but the fast that eats the slow that is often of decisive importance in squad planning. What is the ideal timeline for squad planning?

04:29

9. Defining Target Markets

Another important point in squad planning and subsequent scouting is the selection of target markets. it is extremely important that every club is clear about which markets are among the target markets for its own squad planning before the actual scouting process. Which nationalities fit into one’s own team?

04:08

10. Academy & First Teams Connection

The well-known problem becomes apparent: does a club have short-term sporting plans, possibly accompanied by high investments in player material? Or do they have a more long-term strategy that includes the integration of players from their own youth into their own professional team?

07:37

11. Investment Types

Most clubs depend on this transfer business to keep their professional operations alive. For sporting management, the main question is where to find these talents we can develop further and sell on. This is, of course, closely related to the selection of target markets, which we had already looked at a few lessons earlier..

05:39

12. Collaborating with Agents

Sometimes they are a real headache, but sometimes they are a trustworthy partner and a great help in finalizing deals. The current problem is that there are simply too many of them or that there are too many dubious agents on the market.

05:05

14. Utilizing Data and Its Limits

In today’s football world, data plays an increasingly important role. There is an incredible amount of information available on every player. But how much importance do you really give to this data?

Our new lecturer is Rodrigo Picchioni who is the Head of Analytics at Atletico Mineiro. We trust for many reasons that Rodrigo will give a proper lecture into how the department of data/analytics needs to be structured and make an impact for the club on and off the pitch.

Rodrigo Picchioni headed a newly created analytics department at Atletico from 2021 on, they demonstrated their commitment to becoming a standard bearer in the region in the intelligent use of data to make better decisions. Prior to Atletico, Rodrigo worked as Director of Football Assistant at Red Bull Bragantino and in coaching roles in different countries.

Aloys is the technical director of elite youth teams of the Netherlands FA as the key part of the football development department. He shapes the certification of the youth training programs, and he contributes to the guidance and assessment of the KNVB coaches. Aloys gives lectures in KNVB’s academy directors educational programs.

Gianpaolo is one of top level legal experts in the intl sports business. He has vast experience in advising all range of sports stakeholders. He lectures in FIFA Diploma in Football Law, in UEFA Football Law Program and in Sports Management at the Uni. of St.Gallen. Previously, he headed the Players’ Status Department of FIFA.

Mads is a writer and a football consultant, with experience as a coach and sporting director, and recently worked for Al-Jazira, the UAE champion as well as at clubs such as Brondby, at Guangzhou FC as head of recruitment, Shanghai SIPG as technical director. Mads recently published the book ‘How hard can it be?’.